Pabellón de La Rioja para la Feria FITUR, de Expositiva

Pabellón de La Rioja para la Feria FITUR, de Expositiva

Sarmientos para el bastidor del Pabellón de La Rioja, Expositiva, 2011.


Por cuarto año consecutivo, la empresa logroñesa Expositiva se ha encargado del proyecto del estand de La Rioja para la <a cheap jerseys wholesale href=””>Feria Internacional de Turismo (FITUR), celebrada en Madrid a principios de 2011. En esta ocasión, el pabellón riojano fue elegido como el mejor de los expositores en la categoría de instituciones y comunidades autónomas, junto con las comunidades de Castilla-La Mancha y Madrid.


Pabellón de La Rioja, Expositiva, 2011.

Bajo el lema de “La tierra con nombre de vino”, el estand diseñado por Expositiva, en colaboración con la empresa madrileña Iniciativas y Exposiciones, desarrolla en sus 500 metros cuadrados una arquitectura efímera en donde, las cepas y los sarmientos de las uvas conforman los elementos de mayor protagonismo del conjunto.

Sarmiento de viñas utilizado, Pabellón de La Rioja, Expositiva, 2011.

Sarmiento de viñas y montaje en un bastidor, Pabellón de La Rioja, Expositiva, 2011.

Bastidores de sarmiento, Pabellón de La Rioja, Expositiva, 2011.

Las plantas, procedentes de varias bodegas de la región riojana, han sido insertadas en estructuras metálicas reticulares. La madera obtiene la estabilidad requerida al encajar las diferentes ramas entre ellas y equilibrar su peso. La elección de cepas o sarmientos (parte de la vid flexible y delgada de donde nacen los racimos) ha configurado dos tipos diferentes de módulos: las primeras fueron introducidas en un mallazo de acero corrugado, mientras que los sarmientos son sostenidos en bastidores menos voluminosos.

Módulo de cepas de vino, Pabellón de La Rioja, Expositiva, 2011.

Módulo fake oakleys de cepas de vino, Pabellón de La Rioja, Expositiva, 2011.

Montaje de módulos de cepa de vino, Pabellón de La Rioja, nba jerseys sales Expositiva, 2011.

Las diferentes densidades de los dos módulos buscan una relación interior/exterior matizada por multiples gradaciones de opacidad y transparencia: el jurado de FITUR destacó “el contraste entre la permeabilidad del cerramiento construido con mallazo y cepas de uva, y la estrategia del espacio interior que genera una atmósfera vinícola que atrapa al visitante sumergiéndolo en los aromas de La Rioja”.

Montaje de módulos de cepas de vino, Pabellón de La Rioja, Expositiva, 2011.

El resultado son unas paredes modulares de fácil transporte pensadas para ser aprovechadas en las sucesivas ferias vinícolas oakley outlet en donde participará a lo largo del año el estand riojano. Se ha planteado incluso, en palabras de Antonio José Lombillo, Cheap MLB Jerseys director ejecutivo de Expositiva, que el estand sea reutilizado para la próxima edición de FITUR 2012.

Montaje del Pabellón de La Rioja, Expositiva, 2011.

El emplazamiento en forma de isla abierta a cuatro calles, permite integrar múltiples servicios, mostradores de productos típicos de la región, bar, cocina y un espacio dedicado a la exposición La Rioja Tierra Abierta. La Fiesta Barroca. El pabellón también incluye una zona interactiva en la que los visitantes pueden escribir mensajes en falsas hojas de Bolt parra, para posteriormente construir un collage gigante en forma de cepa.

Pabellón de La Rioja, Expositiva, 2011.

Collage de hojas de parra, Pabellón de La Rioja, Expositiva, 2011


Escrito por Alberto Peñalver Menéndez para Experimenta

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