Quin local comercial escollir

Quin local comercial escollir

Tens una idea genial de negoci i has decidit que és el moment de llençar el teu propi negoci? Ara has començat a buscar un local comercial on poder exercir l’activitat, i et preguntes per on has de començar? quin será el local comercial més adient per alló que vols?

La majoria de gent es fixa en la superfície, l’ubicació i en el preu, ray ban outlet però existeixen molts altres factors tant o més importants en el moment d’escollir el local comercial.

Si en el teu cas, estàs fent aquesta dura tasca i no has contractat el servei de cap professional que t’orienti en aquest aspecte, et vull oferir la possibilitat que ens contractis. Amb els nostres serveis, t’oferim el nostre coneixement en disseny d’interiors comercials i la nostra experiència per poder localitzar un local adequat al teu negoci, que aquest local comercial compleixi amb una sèrie de requisits, per poder assolir els resultats desitjats, en les millors condicions possibles i optimitzar els recursos. Aquests factors es traduiran en millors ventes. Encara que no és la nostra especialitat, ja que hi ha empreses que es dediquen exclusivament a fer estudis, analisis etc…, t’oferim la nostra experiència de forma gratuita.

carrer-botigues-gent

Anem al gra, quins són els factors que hem de valorar alhora d’escollir un local comercial:

Primer de tot has de redactar un pla d’empresa, quan més ben fet estigui millor, per realitzar-lo trobaràs multitut d’informació, per exemple a la web de la Generalitat, suposo que si estàs buscant el local ja ho has fet o ho tens en ment, però taconsello que el possis per escrit, aquest pla d’empresa quan més detallat i escrupulosament redactat, ens ajudarà a pendre totes les decisions en un futur.

En aquest pla de negoci hi introduiràs molta informació valuosa per poder triar el local comercial, per exemple la població on estarà ubicat.

Una vegada saps on vols desenvolupar la teva nova empresa, has de començar per buscar la normativa del lloc on vols situar el teu negoci. Fa uns anys  un client que volia obrir un negoci d’hosteleria a Barcelona, volia que anés a veure el local que havia llogat per fer el projecte d’interiorisme i així ho vaig fer. Era al casc antic amb una situació inmillorable i amb una superficie ideal, i li vaig comentar que si havia previst que hi ha una normativa que preveu una ocupació màxima de restaurants, em va contestar que no. Aconseguir la llicència va ser un desastre, els preus de traspàs de llicència eren un escàndol i com que no hi havia comptat, el fet de pagar el lloguer cada mes el va acabar desil.lusionant, em va saber greu per que el projecte era molt interressant. Fets com aquests, s’han de tenir en compte abans de llogar o comprar el local, et pots trobar amb un local pagat que no et serveix pel teu negoci. Això és un petit exemple però hi ha més punts a tenir en compte: incèndis, salubritat, accesibilitat…etc. depenent de cada localització varien. Per això direm que un dels factors importants és conèixer la normativa aplicable a la població on vols situar el teu negoci. 

Quan ja tenim clar aquests detalls és el moment de pensar en la superfície. Per poder saber quina és la superficie que necessitem, s’haurà de fer un programa de necessitats per poder desenvolupar l’activitat, no cal que dibuixis res, necessites descriure cada zona i què hi haurà. Per exemple, tornant al restaurant, tindrem una zona de cuina i estarà formada per zona freda, zona calenta… la zona de taules per a x comensals etc… nosaltres amb aquesta descipció t’ajudarem a definir la superficie que necessites, també ho pots fer tu, cada zona amb els metres aproximats i el total et donarà la superficie que necessites.

Quan veus un local el veus en tres dimensions, doncs ara també has de pensar en aquesta dimensió, pensa en l’alçada del local, seguint amb l’exemple d’un local per a l’hosteleria l’alçada és molt important, els gruixos dels aïllants i les diferents instal.lacions poden fer que el local no arribi a l’alçada mínima, torno a enganxar amb la normativa que és la que ens marcarà aquesta alçada. Imagina Cheap Oakleys que agafes un local de 2, 7 m d’alçada i amb aillants i instal.lacions ens mengem 50cm d’alçada, ens quedarà el sostre a 2,2m. A part de no complir amb la normativa seria una mica claustrofòbic, no?.

Bé ja tenim el numero de metres quadrats que volem que tingui el nostre local també cal pensar en la forma, si, la forma, quina geometria té aquest local? És un retangle? És una circumferència? On estan els pilars?… tampoc cal que sigui un rectangle perfecte, si el local es irregular per això estem nosaltres, no hi ha cap espai que sigui dolent, s’ha de fer un bon projecte d’interiorisme i resoldre l’espai de la forma més adecuada.

Amb aquestes premises ja tenim la població, la superficie i la forma, ara és el moment de pensar en la ubicació, el barri o zona on volem o creiem que el nostre negoci serà més efectiu, amb el pla d’empresa podrem definir una bona ubicació tenint en compte el target, estratègia comercial… està clar que no posarem per exemple una botiga de baixells al Pirineu, oi? Però a vegades, enacara que sembli extrany sense anar als extrems com el de l’exemple, ens podem trobar amb casos que poden fer que el nostre negoci sigui detonant per crear una zona atractiva de la ciutat, us posaré d’exemple el Soho de Nova York, era un dels barris industrials de la ciutat, els artistes van aprofitar la desindustrialitzacío de la zona i els baixos preus dels lloguers per muntar els seus estudis allà, avui en dia és un dels barris més cotitzats i atractius de la ciutat.

Quan pensem en la ubicació, s’han de pensar en aspectes com la insolació, circulació de la gent, quantitat de gent que passa, a quines hores ho fa…

 

Recorda que quan pensis en l’ubicació s’ha de tenir en compte la normativa, per exemple si la custom jerseys teva idea de negoci preten posar una rotulació exterior abundant, no busquis un local al casc antic de Mataró, o replanteja la teva estrategia de marketing per que les normatives en aquesta zona, són molt restrictives.

En el cas de voler obrir una botiga en un centre comercial cheap nfl jerseys s’haurà d’estudiar molt bé les clausules que aquests imposen, per que ens poden fer inviable el nostre negoci, són normalment condicions bastant wholesale nfl jerseys abusives, un Zara o similar es poden permetre aquestes condicions però per un petit negoci segurament serà un desastre.

Un altre aspecte és el cost mensual del local comercial, tant sigui de compra o de lloguer, et recomanem, que no Wholesale NFL Jerseys escatimis en el pressupost d’aquest, és una inversió, normalment els locals més ben situats tenen un cost superior, aquest cos superior també es tradueix en millors vendes. Sempre dins del teu pla de negoci i possibilitats, pagar un lloguer per sobre de les possibilitats pot fer que sigui una ruina. Et posaré un altre exemple, a Mataró hi ha una coneguda marca de roba que té botiga al centre, és una botiga on no hi ha molt moviment de clients, segurament una botiga deficitària, jo en dic botiga anunci, en definitiva és publicitat amb volum on pots probar i remenar, és un catàleg amb els productes físics, una tendència que s’anirà extenent de mica en mica, fins que tots acabem comprant per internet.

<img class="aligncenter size-full wp-image-18706" src="http://i0.wp.com/www.kreadisseny.com/wp-content/uploads/2015/11/triar-el-local-comercial.jpg?resize=1060%2C704" alt="triar-el-local-comercial" srcset="http://i0.wp.com/www.kreadisseny.com/wp-content/uploads/2015/11/triar-el-local-comercial.jpg?w=1500 nba jerseys sales 1500w, http://i0.wp.com/www.kreadisseny.com/wp-content/uploads/2015/11/triar-el-local-comercial.jpg?resize=300%2C199 300w, http://i0.wp.com/www.kreadisseny.com/wp-content/uploads/2015/11/triar-el-local-comercial.jpg?resize=1024%2C680 1024w, http://i0.wp.com/www.kreadisseny.com/wp-content/uploads/2015/11/triar-el-local-comercial.jpg?resize=700%2C465 700w” sizes=”(max-width: 1500px) 100vw, 1500px” />

Una tria correcte es potser la primera dessició important que hauràs de prendre.

L’aspecte econòmic que hem deixat per al final normalment és l’aspecte més rellevant alhora de pendre la decisió però cal fer una valoració general, moltes vegades s’agafen locals per motius econòmics, i pot ser una mala tria per que es valora més aquest fet que tots el anteriors i això pot comportar resultats que no siguin els desitjats, en aquest cas es preferible l’inmobilisme a seguir donant passos equivocats.

Un altre aspecte a tenir en compte, és la duració del contracte, un contracte curt et pot suposar que el llogater et faci fora i l’inversió realitzada no et sigui rentable, aqui ja és cosa teva alhora de negociar el Puffer lloguer.

Com aquest últim, hi ha molts altres factors especifics, i depenent de les diferents variables del negoci seran importants o no.

Si estas pensant en obrir el teu propi negoci i vols que t’ajudem, no dubtis en posar-te en contacte amb nosaltres!!!

 

 

 

 

 

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Marc Iglesias
hola@kreadisseny.com

Una pasió i una sòlida experiència en el disseny d'interiors. Dirigeixo krea, un estudi de disseny ubicat a Mataró on ofereixo als meus clients els millors resultats d’interiorisme segons les seves necessitats i possibilitats.

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